Jan 13, 2025  
Graduate Catalog 2020-2021 
    
Catalog Navigation
  Catalog Home
  Archived Catalogs since 2017
  About JBU
  Academic Calendar
  University Profile
  Graduate School Overview
  Admission
  Guidelines and Procedures
  Financial Planning
  Cost of Attendance & Tuition
  Financial Aid
  Educational Programs
  Academic Colleges
  Academic Programs
  Courses
  Course Descriptions
  Academic Policies
  Academic Policies
  Student Resources
  Services & Resources
HELP
Graduate Catalog 2020-2021 Archived Catalog

BUS 7113 Marketing Strategies

Three hours
A study of integrative marketing strategies encompassing consumer behavior and market research, branding and product management, distribution, and promotion.