Nov 23, 2024  
Graduate Catalog 2021-2022 
    
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Graduate Catalog 2021-2022 Archived Catalog

BUS 7113 Marketing Strategies

Three hours (On Campus and Online)
A study of integrative marketing strategies encompassing consumer behavior and market research, branding and product management, distribution, and promotion. 

Offered on campus Spring A term
Offered online Fall A, Spring A, and Summer A terms