Dec 13, 2025  
Traditional Undergraduate Catalog 2017-2018 
    
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Traditional Undergraduate Catalog 2017-2018 Archived Catalog

MKT 4113 Marketing Research

Three hours
Applied study of marketing research using projects supplied by firms. Includes role and methods of marketing research as a means to enhance the marketing strategies and decisions of the modern business organization. Theory and application of such topics as problem identification, research design, survey development, data analysis, and report presentations are covered. Client interaction is emphasized.

Prerequisites: BUS 2193  and MKT 2143  
Offered fall semester