MKT 4453 Public Relations Planning

Three hours (On Campus)

Public relations students experience working on an actual PR project. Students prepare a project proposal for clients, plan and manage the project, and then evaluate the project’s success. The course also provides analysis of eight major programs typically carried out by public relations professionals: employee, media, financial, member, governmental and community relations. Fundraising and dealing with activist publics are also major PR programs.

Offered on campus Fall semester (odd-numbered years)