Nov 21, 2024  
Undergraduate Catalog 2022-2023 
    
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Undergraduate Catalog 2022-2023 Archived Catalog

MKT 2353 Public Relations Writing and Technology

Three hours (On Campus)
Students will learn the basics of how to write in any public relations form. Copy produced will include press releases, memos, a PR crisis plan, newsletter, and a brochure. Students will also discuss what PR moments there are in the news and how they, as PR professionals, would respond.

Offered on campus Fall semester (even-numbered years)