Nov 27, 2024  
Graduate Catalog 2022-2023 
    
Catalog Navigation
  Catalog Home
  Archived Catalogs since 2017
  About JBU
  What’s New in 2022
  University Academic Calendar
  University Profile
  Graduate Programs Overview
  Admission
  Guidelines and Procedures
  Financial Planning
  Tuition & Cost of Attendance
  Financial Aid
  Educational Programs
  Academic Colleges
  Academic Programs
  Degree Plans
  Courses
  Course Descriptions
  Academic Policies
  Academic Policies
  Student Resources
  Services & Resources
HELP
Graduate Catalog 2022-2023 Archived Catalog

BUS 7113 Marketing Strategies

Three hours (Online)
A study of integrative marketing strategies encompassing consumer behavior and market research, branding and product management, distribution, and promotion. 

Offered online Fall A, Spring A, and Summer A terms