MKT 3133 Retailing

Three hours (On Campus and Online)

Exposure to the many facets of retailing with a focus on contemporary concepts. Topics include marketing structures, environmental analysis, financial strategies, merchandising, pricing, promotion, distribution, personnel issues, electronic retailing business models, and effective e-commerce retailing strategies.

Prerequisite: MKT 2143
Offered on campus Fall semester (odd-numbered years)
Offered online Fall A term