Dec 07, 2025  
Undergraduate Catalog 2023-2024 
    
Undergraduate Catalog 2023-2024 Archived Catalog

MKT 4213 Consumer Insights & Analytics

Three hours (On Campus)
This course provides students with the skills to use consumer data to understand consumer behaviors and make strategic marketing decisions. Students will use quantitative analysis to understand a product’s performance and yield insights on key category drivers. Students will be introduced to the technology and syndicated data sources used in consumer product goods companies.

Prerequisites: BUS 2193  and MKT 2143  
Offered on campus Spring semester (odd-numbered years)