May 20, 2024  
Graduate Catalog 2023-2024 
    
Catalog Navigation
  Catalog Home
  Archived Catalogs since 2017
  About JBU
  What’s New in 2023
  University Academic Calendar
  University Profile
  Graduate Programs Overview
  Admission
  Admission
  Financial Planning
  Tuition & Cost of Attendance
  Veterans Administration Benefits
  Financial Aid
  Educational Programs
  Academic Colleges
  Academic Programs
  Degree Plans
  Courses
  Course Descriptions
  Academic Policies
  Academic Policies
  Student Resources
  Services & Resources
HELP
Graduate Catalog 2023-2024 Archived Catalog

BUS 8413 Qualitative Marketing Research

Three hours (Online)
The application of qualitative research methods to explore complex marketing problems.

Offered online Spring A term