Feb 06, 2025  
Online Undergraduate Catalog 2017-2018 
    
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Online Undergraduate Catalog 2017-2018 Archived Catalog

MKT 2143 Principles of Marketing

Three hours
A study of the marketing process for identifying a need and selecting target markets; developing a product to satisfy the need; and the distribution, promotion, and pricing of the product.

Offered fall, summer semesters