MKT 3883 Digital Marketing

Three hours (On Campus and Online)

This course will explore current strategies and techniques in digital marketing and new media. Topics include an overview of internet marketing with a direct focus on social media marketing, website optimization and analytics, content marketing, email marketing, e-commerce strategies, mobile marketing, search engine optimization, pay per click, conversion optimization, and other emerging web-based marketing techniques.

Prerequisite: MKT 2143
Offered on campus Spring semester
Offered online Spring B term