Oct 08, 2025  
Undergraduate Catalog 2025-2026 
    
Undergraduate Catalog 2025-2026

MKT 4113 Marketing Research

Three hours (On Campus and Online)
Applied study of marketing research using projects supplied by firms. Includes role and methods of marketing research as a means to enhance the marketing strategies and decisions of the modern business organization. Theory and application of such topics as problem identification, research design, survey development, data analysis, and report presentations are covered. Client interaction is emphasized.

Prerequisites: BUS 2193  and MKT 2143  
Offered on campus Fall semester
Offered online Fall B term