Apr 17, 2026  
Undergraduate Catalog 2025-2026 
    
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Undergraduate Catalog 2025-2026 Archived Catalog

MKT 4223 Marketing Analytics

Three hours (On Campus)
An introduction to and demonstration of how to apply data science to marketing decisions.  Students will learn how to use practical tools and techniques for marketing data collection, analysis and visualization.

Prerequisites: MKT 2143  and one of the following: BUS 2193 , MTH 2103 , MTH 3183 , or PSY 2383  
Offered on campus Spring semester (even-numbered years)