Feb 12, 2026  
Undergraduate 2026-2027 Catalog (Draft Version) 
    
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Undergraduate 2026-2027 Catalog (Draft Version)

MKT 2143 Principles of Marketing

Three hours (On Campus and Online)
A study of the marketing process for identifying a need and selecting target markets; developing a product to satisfy the need; and the distribution, promotion, and pricing of the product.

Offered on campus Fall and Spring semesters
Offered online Fall B and Summer A terms