Feb 12, 2026  
Graduate 2026-2027 Catalog (Draft Version) 
    
Catalog Navigation
  Catalog Home
  Archived Catalogs since 2017
  About JBU
  University Academic Calendar
  University Profile
  Graduate Programs Overview
  Admission
  Admission
  Financial Planning
  Tuition & Cost of Attendance
  Veterans Administration Benefits
  Financial Aid
  Educational Programs
  Academic Colleges
  Academic Programs
  Degree Plans
  Courses
  Course Descriptions
  Academic Policies
  Academic Policies
  Student Resources
  Services & Resources
HELP
Graduate 2026-2027 Catalog (Draft Version)

BUS 7631 Product, Service & Business Model Innovation

One hour (Online)
This course will expand students’ understanding of different types of innovation, moving beyond traditional product and service innovation and considering how each aspect of the business model (customer-facing and non-customer facing activities) possesses potential for addressing evolving consumer pain points and increasing value. Students will examine emerging business models and analyze strategic tradeoffs.

Offered online Spring B term