The M.B.A. Program combines functional training in essential business skills with training in leadership, ethics, and global business. The M.B.A. with a concentration in Market Research and Consumer Insights combines functional training with training in researching, analyzing, and synthesizing multiple sources of data to uncover meaning consumer insights.

Student Learning Outcomes

Upon graduation, JBU’s graduate students will be able to:

• Demonstrate redemptive behavior by integrating global, ethical and moral practices from a Christian worldview. (Ethics and Christian Worldview)
• Use leadership tools needed to build effective organizations in culturally diverse and global contexts. (Global Leadership)
• Demonstrate advanced business/organizational skills and knowledge necessary for professional growth and success. (Business/Organizational Skills and Knowledge)
• Analyze complex situations, identify relevant issues, apply appropriate concepts and skills, develop conclusions and implement effective actions. (Critical Thinking and Communication)
• Design and implement business research that yields actionable insights. (Information Literacy and Research)
• Construct market research processes and evaluate data related to consumer trends. (Market Research and Consumer Insights Program Specific Outcome)

Requirements for the Master of Business Administration (M.B.A.) degree with concentration in Market Research and Consumer Insights