Design thinking is the study of customer needs and how to eliminate inefficiencies. Businesses need design thinking and innovation because it bridges the gap between the intent of the organization and the actual use and experience of the customer, creating closer equilibrium. Students in the Design Thinking and Innovation program will acquire the tools and knowledge needed to develop innovative products, services, communications, and a business model with an organizational impact. By learning techniques, gaining experience and developing real projects using design thinking methodologies, students will be able to implement new and creative solutions to positively impact the world around them.

Student Learning Outcomes

Upon graduation, JBU’s graduate students will be able to:

• Demonstrate redemptive behavior by integrating global, ethical and moral practices from a Christian worldview. (Ethics and Christian Worldview)
• Use leadership tools needed to build effective organizations in culturally diverse and global contexts. (Global Leadership)
• Demonstrate advanced business/organizational skills and knowledge necessary for professional growth and success. (Business/Organizational Skills and Knowledge)
• Analyze complex situations, identify relevant issues, apply appropriate concepts and skills, develop conclusions and implement effective actions. (Critical Thinking and Communication)
• Design and implement business research that yields actionable insights. (Information Literacy and Research)
• Create organizational strategies and tactics which exemplify creative and innovative thinking. (Design Thinking and Innovation Program Specific Outcome)

Requirements for the Master of Science (M.S.) degree in Design Thinking and Innovation