Integrated Marketing Communications, B.S.

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The Bachelor of Science degree in Integrated Marketing Communications educates students on the interconnectedness of communication methods used by businesses to reach customers, including but not limited to advertising, public relations, marketing, branding, promotions, personal selling, and analytics. The students learn how a company can use strategic communication to coordinate its internal efforts to present a cohesive and synchronous external message to customers while also providing evidence of marketing analysis and effectiveness. Students in this program will pursue careers in firms specialized in advertising, marketing, consulting, data analytics, research, and strategic communication.

Student Learning Outcomes

In addition to the overall shared student learning department outcomes are program-specific outcomes. The program-specific outcomes for integrated marketing communications are as follows:

Effective Communication: Communicate effectively and professionally in various contexts using diverse techniques and contemporary media.

Critical Reasoning and Research: Conceptualize, apply, analyze, synthesize, and evaluate information to address questions, perform analyses, understand and apply results, reach conclusions, and assess impact.

Ethical and Legal Issues and Christian Worldview: Anticipate, identify, and resolve moral, ethical and legal dilemmas through an understanding and application of the Christian worldview.

Integrated Marketing Communication Skills and Knowledge: Design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, design solutions, measure performance, analyze data, and present information in a way that creates value for stakeholders.