May 28, 2024  
Graduate Catalog 2022-2023 
    
Graduate Catalog 2022-2023 Archived Catalog


Degree Plan

Business Administration with Marketing Analytics Concentration, M.B.A. (36 hours)



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The M.B.A. Program combines functional training in essential business skills with training in leadership, ethics, and global business. The M.B.A. with a concentration in Marketing Analytics combines functional training with training in researching, analyzing, and synthesizing multiple sources of data to uncover meaningful consumer insights. The 36-hour program is designed for those who have an undergraduate BBA in Marketing Analytics or equivalent.

Student Learning Outcomes

Upon graduation, JBU’s graduate students will be able to: 

  • Demonstrate redemptive behavior by integrating global, ethical and moral practices from a Christian worldview. (Ethics and Christian Worldview)
  • Use leadership tools needed to build effective organizations in culturally diverse and global contexts. (Global Leadership)
  • Demonstrate advanced business/organizational skills and knowledge necessary for professional growth and success. (Business/Organizational Skills and Knowledge)
  • Analyze complex situations, identify relevant issues, apply appropriate concepts and skills, develop conclusions and implement effective actions. (Critical Thinking and Communication)
  • Design and implement business research that yields actionable insights. (Information Literacy and Research)
  • Construct analytic processes related to digital and quantitative marketing. (Marketing Analytics Program Specific Outcome)

Requirements for the Master of Business Administration (M.B.A.) degree with concentration in Marketing Analytics

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