The M.B.A. Program combines functional training in essential business skills with training in leadership, ethics, and global business. The M.B.A. with a concentration in Marketing Analytics combines functional training with training in researching, analyzing, and synthesizing multiple sources of data to uncover meaningful consumer insights. The 42-hour program is designed to include the necessary foundational courses in data analytics for those who do not have a BBA in Marketing Analytics or equivalent.

Student Learning Outcomes

Upon graduation, JBU’s graduate students will be able to: 

• Demonstrate redemptive behavior by integrating global, ethical and moral practices from a Christian worldview. (Ethics and Christian Worldview)
• Use leadership tools needed to build effective organizations in culturally diverse and global contexts. (Global Leadership)
• Demonstrate advanced business/organizational skills and knowledge necessary for professional growth and success. (Business/Organizational Skills and Knowledge)
• Analyze complex situations, identify relevant issues, apply appropriate concepts and skills, develop conclusions and implement effective actions. (Critical Thinking and Communication)
• Design and implement business research that yields actionable insights. (Information Literacy and Research)
• Construct analytic processes related to digital and quantitative marketing. (Marketing Analytics Program Specific Outcome)

Requirements for the Master of Business Administration (M.B.A.) degree with concentration in Marketing Analytics