The B.B.A. in Data Analytics provides students with the skills needed to help companies make good decisions by researching, collecting data, and then communicating that data in a way that decision makers can best understand it. At JBU, students can choose from two analytics emphases: Business Analytics or Marketing Analytics.

The baccalaureate program in Data Analytics requires 120 minimum total semester hours including courses from three categories: 1) Core Curriculum, 2) the Business Department Core, 3) the Data Analytics Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.

Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work.

Student Learning Outcomes

In addition to the overall shared student learning department outcomes are program-specific outcomes. The program-specific outcome for data analytics is as follows:

Data Analytics Knowledge and Skills: Construct and present actionable insights from unclean data to solve a specific organizational problem.

Requirements for the Bachelor of Business Administration (B.B.A.) with major in Data Analytics