May 28, 2024  
Undergraduate Catalog 2023-2024 
    
Undergraduate Catalog 2023-2024 Archived Catalog


4-Year Plan

Data Analytics, B.B.A.



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The B.B.A. in Data Analytics provides students with the skills needed to help companies make good decisions by researching, collecting data, and then communicating that data in a way that decision makers can best understand it. At JBU, students can choose from two analytics emphases: Business Analytics or Marketing Analytics.

The baccalaureate program in Data Analytics requires 120 minimum total semester hours including courses from three categories: 1) Core Curriculum, 2) the Business Department Core, 3) the Data Analytics Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.

Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work.

Student Learning Outcomes

In addition to the overall shared student learning department outcomes are program-specific outcomes. The program-specific outcome for data analytics is as follows:

Data Analytics Knowledge and Skills: Construct and present actionable insights from unclean data to solve a specific organizational problem.

Requirements for the Bachelor of Business Administration (B.B.A.) with major in Data Analytics

University Core Curriculum - 36 hours


Program requirements satisfy 12 of the 48 hours in the Core Curriculum.

  • The Intercultural Engagement elective area is satisfied by INT 4103 .
  • The Mathematics elective area is satisfied by BUS 2193 .
  • Six hours of the Social and Behavioral Sciences elective area are satisfied by ECN 2113  and ECN 2123 .

Core Curriculum Courses

Business Department Core - 42 hours


One of the following


One of the following emphases


Business Analytics Emphasis


Marketing Analytics Emphasis


Minor field, area of interest, or electives as necessary to complete minimum total hours


Minimum total semester hours - 120


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