Marketing Analytics Certificate

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Students will learn how to use statistical methods and technologies to help organizations capitalize on the collection of massive amounts of data by analyzing and transforming it to make data-driven strategic decisions.

Requirements for certificate in Marketing Analytics - 18 hours

BUS 8213 Quantitative Marketing Research (Online)
BUS 8283 Marketing Analytics (Online)
BUS 8373 Consumer Insights & Decision Making (Online)
BUS 8413 Qualitative Marketing Research (Online)
DAT 6033 Foundations of Data Analytics I (Online)
DAT 6043 Foundations of Data Analytics II (Online)