Northwest Arkansas provides an excellent learning laboratory for the study of contemporary marketing and retailing theory and practice. Marketing students have the opportunity to learn global perspectives and processes from those who are currently leading change in the field.

The baccalaureate program in Marketing requires 120 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Department Core, (3) the Marketing Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.

Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work.

Student Learning Outcomes

In addition to the overall shared student learning department outcomes are program-specific outcomes. The program-specific outcome for marketing is as follows:

Marketing Skills and Knowledge: Design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, and measure performance in a way that creates value for stakeholders.

Requirements for the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing