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Mar 16, 2026
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Undergraduate Catalog 2025-2026 Archived Catalog
Marketing, B.B.A.
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 Return to: Soderquist College of Business
Northwest Arkansas provides an excellent learning laboratory for the study of contemporary marketing and retailing theory and practice. Marketing students have the opportunity to learn global perspectives and processes from those who are currently leading change in the field. The baccalaureate program in Marketing requires 120 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Department Core, (3) the Marketing Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours. Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work. Student Learning OutcomesIn addition to the overall shared student learning department outcomes are program-specific outcomes. The program-specific outcome for marketing is as follows: Marketing Skills and Knowledge: Design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, and measure performance in a way that creates value for stakeholders. Requirements for the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing
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University Core Curriculum - 36 or 37 hours
Program requirements satisfy 12 of the 48 hours in the Core Curriculum for on-campus, undergraduate students. Program requirements satisfy 12 of the 49 hours in the Core Curriculum for online students. - The Intercultural Engagement elective area is satisfied by INT 4103 .
- The Mathematics elective area is satisfied by BUS 2193 .
- Six hours of the Social and Behavioral Sciences elective area are satisfied by ECN 2113 and ECN 2123 .
Business Department Core - 42 hours
Marketing Core - 18 hours
Minor field, area of interest, or electives as necessary to complete minimum total hours
This academic program requires 24 elective credits for on-campus students and 23 elective credits for online students. Under federal regulations, financial aid is generally limited to course work that applies to your declared program of study. Courses outside your program requirements, including excess electives, may not be eligible for financial aid. Adding a double major, double degree, minor(s), specialization(s), an Accelerated Master’s Program, or making other changes, may impact the number of elective credits that will be covered by financial aid. Please review your degree plan and consult with your academic advisor prior to registering for any course that is not required for your program of study. Courses not covered by financial aid are the financial responsibility of the student.Minimum total semester hours - 120
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Return to: Soderquist College of Business
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