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Mar 16, 2026
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Undergraduate Catalog 2025-2026 Archived Catalog
Data Analytics, B.B.A.
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 Return to: Soderquist College of Business
The B.B.A. in Data Analytics provides students with the skills needed to help companies make good decisions by researching, collecting data, and then communicating that data in a way that decision makers can best understand it. At JBU, students can choose from two analytics emphases: Business Analytics or Marketing Analytics. The baccalaureate program in Data Analytics requires 120 minimum total semester hours including courses from three categories: 1) Core Curriculum, 2) the Business Department Core, 3) the Data Analytics Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours. Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work. Student Learning OutcomesIn addition to the overall shared student learning department outcomes are program-specific outcomes. The program-specific outcome for data analytics is as follows: Data Analytics Knowledge and Skills: Construct and present actionable insights from unclean data to solve a specific organizational problem. Requirements for the Bachelor of Business Administration (B.B.A.) with major in Data Analytics
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University Core Curriculum - 36 hours
Program requirements satisfy 12 of the 48 hours in the Core Curriculum. - The Intercultural Engagement elective area is satisfied by INT 4103 .
- The Mathematics elective area is satisfied by BUS 2193 .
- Six hours of the Social and Behavioral Sciences elective area are satisfied by ECN 2113 and ECN 2123 .
Core Curriculum Courses Business Department Core - 42 hours
Data Analytics Core - 18 hours
One of the following emphases
Business Analytics Emphasis
Marketing Analytics Emphasis
Minor field, area of interest, or electives as necessary to complete minimum total hours
This academic program requires 24 elective credits. Under federal regulations, financial aid is generally limited to course work that applies to your declared program of study. Courses outside your program requirements, including excess electives, may not be eligible for financial aid. Adding a double major, double degree, minor(s), specialization(s), an Accelerated Master’s Program, or making other changes, may impact the number of elective credits that will be covered by financial aid. Please review your degree plan and consult with your academic advisor prior to registering for any course that is not required for your program of study. Courses not covered by financial aid are the financial responsibility of the student.Minimum total semester hours - 120
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Return to: Soderquist College of Business
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