Organizations-and the people who lead them-shape our future. People who are committed to developing excellent business, management, and leadership skills have the greatest potential to achieve higher levels of success and make a positive, sustainable impact in our communities and upon the world. The purpose of the John Brown University M.B.A. program is to help students develop a portfolio of business and management skills and leadership strengths that will enable them to excel in their areas of calling, enable and empower their colleagues, and be “light and salt” in the world. With JBU’s culture of training the head, heart, and hand infused into its programs, JBU M.B.A. graduates are uniquely prepared to offer leadership with character, competence, and conscience.

Through interaction with faculty and practitioners, students of the M.B.A. programs learn to analyze diverse business situations, complex problems, and provide strategic leadership to organizations. Students will strengthen their management skills in accounting, marketing, economics, and finance, and they will develop leadership skills in the areas of team building, innovation, organizational change, process improvement, project management, and overall organizational effectiveness.

As part of the program, students may select to obtain an M.B.A. with no additional concentration (general) or a concentration in International Business, Market Research and Consumer Insights, or Design Thinking and Innovation.

The M.B.A. program is offered in two tracks for each of the concentrations: a 36-hour track and a 45-hour track. The 36-hour track is for those who have an undergraduate degree or minor in business or a related field with appropriate coursework in management/marketing, accounting, finance, economics and statistics; the 45-hour track is for students who do not have the appropriate undergraduate coursework.  

Requirements for the Master of Business Administration (M.B.A.) degree with concentration in Market Research and Consumer Insights