Oct 09, 2024  
Undergraduate Catalog 2021-2022 
    
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Undergraduate Catalog 2021-2022 Archived Catalog

MKT 2143 Principles of Marketing

Three hours (On Campus and Online)
A study of the marketing process for identifying a need and selecting target markets; developing a product to satisfy the need; and the distribution, promotion, and pricing of the product.

Offered on campus Fall and Spring semesters
Offered online Fall B and Summer A terms