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Oct 09, 2024
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Undergraduate Catalog 2021-2022 Archived Catalog
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MKT 2143 Principles of MarketingThree hours (On Campus and Online) A study of the marketing process for identifying a need and selecting target markets; developing a product to satisfy the need; and the distribution, promotion, and pricing of the product.
Offered on campus Fall and Spring semesters Offered online Fall B and Summer A terms
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