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Apr 23, 2025
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Undergraduate Catalog 2021-2022 Archived Catalog
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MKT 3133 RetailingThree hours (On Campus) Exposure to the many facets of retailing with a focus on contemporary concepts. Topics include marketing structures, environmental analysis, financial strategies, merchandising, pricing, promotion, distribution, personnel issues, electronic retailing business models, and effective e-commerce retailing strategies.
Prerequisite: MKT 2143 Offered on campus Fall semester (odd-numbered years)
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