Apr 23, 2025  
Undergraduate Catalog 2021-2022 
    
Catalog Navigation
  Catalog Home
  Archived Catalogs since 2017
  About JBU
  University Academic Calendar
  University Profile
  Admission
  Guidelines and Procedures
  Financial Planning
  Cost of Attendance & Financial Aid
  Educational Programs
  Honors Scholars Program
  Academic Colleges
  Academic Programs
  Online Academic Programs
  Study Abroad
  Reserve Officer Training Corps (ROTC)
  Degree Requirements
  Educational Goals
  The Core Curriculum
  Bachelor Degrees
  Associate Degrees
  Courses
  Course Descriptions
  Academic Policies
  Academic Policies
  Student Resources
  Services & Resources
HELP
Undergraduate Catalog 2021-2022 Archived Catalog

MKT 3163 Consumer Behavior

Three hours (On Campus)
A study of the buying patterns, decision-making, motivation, and behavior of the consumer. Students analyze the psychological, social, and economic influences on consumption.

Prerequisite: MKT 2143 
Offered on campus Fall semester (even-numbered years)