Nov 28, 2023  
Undergraduate Catalog 2021-2022 
    
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Undergraduate Catalog 2021-2022 Archived Catalog

MKT 3163 Consumer Behavior

Three hours (On Campus)
A study of the buying patterns, decision-making, motivation, and behavior of the consumer. Students analyze the psychological, social, and economic influences on consumption.

Prerequisite: MKT 2143 
Offered on campus Fall semester (even-numbered years)