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Apr 23, 2025
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Undergraduate Catalog 2021-2022 Archived Catalog
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MKT 3163 Consumer BehaviorThree hours (On Campus) A study of the buying patterns, decision-making, motivation, and behavior of the consumer. Students analyze the psychological, social, and economic influences on consumption.
Prerequisite: MKT 2143 Offered on campus Fall semester (even-numbered years)
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