Apr 12, 2024  
Undergraduate Catalog 2021-2022 
Undergraduate Catalog 2021-2022 Archived Catalog

MKT 4213 Consumer Insights & Analytics

Three hours (On Campus)
This course provides students with the skills to use consumer data to understand consumer behaviors and make strategic marketing decisions. Students will use quantitative analysis to understand a product’s performance and yield insights on key category drivers. Students will be introduced to the technology and syndicated data sources used in consumer product goods companies.

Prerequisite: MKT 2143 
Offered on campus Spring semester (odd-numbered years)