MKT 4213 Consumer Insights & Analytics

Three hours (On Campus)

This course provides students with the skills to use consumer data to understand consumer behaviors and make strategic marketing decisions. Students will use quantitative analysis to understand a product’s performance and yield insights on key category drivers. Students will be introduced to the technology and syndicated data sources used in consumer product goods companies.

Prerequisite: MKT 2143
Offered on campus Spring semester (odd-numbered years)