Gatlin (department chair)
(SYMBOL: ATG, BUS, ECN, ENT, FIN, INT, LDR, MGT, MKT)
Program - Level Outcomes and Assessment of Student Learning
The College of Business is committed to the following four program-level outcomes for our on-campus undergraduate programs:
Effective Communication: Communicate effectively and professionally in various contexts using diverse techniques and contemporary media.
Critical Reasoning and Research: Conceptualize, apply, analyze, synthesize, and evaluate information to address questions, perform analyses, understand and apply results, reach conclusions, and assess impact.
Business Skills and Knowledge: Demonstrate skills and knowledge relevant to a business focus necessary for professional growth and success in global and culturally diverse contexts.
Ethical and Legal Issues and Christian Worldview: Anticipate, identify, and resolve moral, ethical and legal dilemmas through an understanding and application of the Christian worldview.
In addition to the program-level outcomes are program-specific outcomes for each major. They include:
Accounting Knowledge and Skills: Apply advanced accounting concepts to financial information in order to analyze and communicate the financial position and performance of organizations.
Entrepreneurship and Innovation Skills and Knowledge: Formulate hypotheses, design and conduct experiments to test assumptions about customers and develop innovative business models that demonstrate product-market fit.
Finance Skills and Knowledge: Demonstrate understanding of financial principles by applying knowledge and skills to personal and organizational challenges in the field of finance.
International Business Skills and Knowledge: Develop cultural intelligence and cross-cultural leadership skills that enable engagement at the interpersonal level within a business context.
Management Skills and Knowledge: Construct logical and creative solutions to complex management problems through synthesis and evaluation of both qualitative and quantitative data.
Marketing Skills and Knowledge: Design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, and measure performance in a way that creates value for stakeholders.
All business degree programs of the Soderquist College of Business are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), www.acbsp.org, (913) 339-9356.