Northwest Arkansas provides an excellent learning laboratory for the study of contemporary marketing and retailing theory and practice. Marketing students have the opportunity to learn global perspectives and processes from those who are currently leading change in the field.
The baccalaureate program in Marketing requires 124 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Core, (3) the Marketing Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.
Students majoring in programs outside of the College of Business may choose Marketing as a minor field of study.
Students must achieve a cumulative grade point average of 2.25 in all College of Business course work and in each minor.