Aug 08, 2022  
Traditional Undergraduate Catalog 2020-2021 
Traditional Undergraduate Catalog 2020-2021 Archived Catalog

4-Year Plan

Entrepreneurship and Innovation, B.B.A.

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Entrepreneurship and Innovation equips students with the knowledge, skills, and attitudes needed to effectively explore new, uncertain ideas. Students learn to identify opportunities, craft value propositions, design business models, create prototypes, execute experiments to validate ideas with customers in the market, and grow profitable businesses. Through a Christ-centered curriculum, students explore how entrepreneurial pursuits bring glory to God and how business can be a vehicle for redemption.

The baccalaureate program in Entrepreneurship and Innovation requires 120 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Department Core, (3) the Entrepreneurship Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.

The Entrepreneurship and Innovation minor is also open to students across all disciplines and equips them to confidently navigate the risk and uncertainty of launching a startup or to successfully lead new ventures in an established firm.

Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work.

Student Learning Outcomes

Effective Communication: Communicate effectively and professionally in various contexts using diverse techniques and contemporary media.

Critical Reasoning and Research: Conceptualize, apply, analyze, synthesize, and evaluate information to address questions, perform analyses, understand and apply results, reach conclusions, and assess impact.

Business Skills and Knowledge: Demonstrate skills and knowledge relevant to a business focus necessary for professional growth and success in global and culturally diverse contexts.

Ethical and Legal Issues and Christian Worldview: Anticipate, identify, and resolve moral, ethical and legal dilemmas through an understanding and application of the Christian worldview.

Entrepreneurship and Innovation Skills and Knowledge: Formulate hypotheses, design and conduct experiments to test assumptions about customers and develop innovative business models that demonstrate product-market fit.

Requirements for the Bachelor of Business Administration (B.B.A.) with major in Entrepreneurship and Innovation

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