Northwest Arkansas provides an excellent learning laboratory for the study of contemporary marketing and retailing theory and practice. Marketing students have the opportunity to learn global perspectives and processes from those who are currently leading change in the field.

The baccalaureate program in Marketing requires 120 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Department Core, (3) the Marketing Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.

Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work.

Student Learning Outcomes

Effective Communication: Communicate effectively and professionally in various contexts using diverse techniques and contemporary media.

Critical Reasoning and Research: Conceptualize, apply, analyze, synthesize, and evaluate information to address questions, perform analyses, understand and apply results, reach conclusions, and assess impact.

Business Skills and Knowledge: Demonstrate skills and knowledge relevant to a business focus necessary for professional growth and success in global and culturally diverse contexts.

Ethical and Legal Issues and Christian Worldview: Anticipate, identify, and resolve moral, ethical and legal dilemmas through an understanding and application of the Christian worldview.

Marketing Skills and Knowledge: Design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, and measure performance in a way that creates value for stakeholders.

Requirements for the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing