May 25, 2022  
Undergraduate Catalog 2021-2022 
    
Undergraduate Catalog 2021-2022 Archived Catalog


4-Year Plan

Data Analytics, B.B.A.



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The baccalaureate program in Data Analytics requires 120 minimum total semester hours including courses from three categories: 1) Core Curriculum, 2) the Business Department Core, 3) the Data Analytics Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.

Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work.

Student Learning Outcomes

Effective Communication: Communicate effectively and professionally in various contexts using diverse techniques and contemporary media.

Critical Reasoning and Research: Conceptualize, apply, analyze, synthesize, and evaluate information to address questions, perform analyses, understand and apply results, reach conclusions, and assess impact.

Business Skills and Knowledge: Demonstrate skills and knowledge relevant to a business focus necessary for professional growth and success in global and culturally diverse contexts.

Ethical and Legal Issues and Christian Worldview: Anticipate, identify, and resolve moral, ethical, and legal dilemmas through an understanding and application of the Christian worldview.

Data Analytics Skills and Knowledge: Construct and present actionable insights from unclean data to solve a specific organizational problem.

Requirements for the Bachelor of Business Administration (B.B.A.) with major in Data Analytics

University Core Curriculum - 36 hours


Program requirements satisfy 12 of the 48 hours in the Core Curriculum.

  • The Intercultural Engagement elective area is satisfied by INT 4103 .
  • The Mathematics elective area is satisfied by BUS 2193 .
  • Six hours of the Social and Behavioral Sciences elective area are satisfied by ECN 2113  and ECN 2123 .

Core Curriculum Courses

Business Department Core - 42 hours


One of the following:


One of the following emphases:


Business Analytics Emphasis


Marketing Analytics Emphasis


Minor field or electives as necessary to complete minimum total hours


Minimum total semester hours - 120


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