The B.B.A. in Entrepreneurship and Innovation equips students with the knowledge, skills, and attitudes needed to effectively explore new, uncertain ideas. Students learn to identify opportunities, craft value propositions, design business models, create prototypes, execute experiments to validate ideas with customers in the market, and grow profitable businesses. Through a Christ-centered curriculum, students explore how entrepreneurial pursuits bring glory to God and how business can be a vehicle for redemption.

The baccalaureate program in Entrepreneurship and Innovation requires 120 minimum total semester hours including courses from four categories: (1) the Core Curriculum, (2) the Business Department Core, (3) the Entrepreneurship Core, and (4) a minor field of study or electives sufficient to achieve the required minimum total hours.

The Entrepreneurship and Innovation minor is also open to students across all disciplines and equips them to confidently navigate the risk and uncertainty of launching a startup or to successfully lead new ventures in an established firm.

Students must achieve a cumulative grade point average of 2.25 in all Department of Business course work.

Student Learning Outcomes

In addition to the overall shared student learning department outcomes are program-specific outcomes. The program-specific outcome for entrepreneurship and innovation is as follows:

Entrepreneurship and Innovation Skills and Knowledge: Formulate hypotheses, design and conduct experiments to test assumptions about customers and develop innovative business models that demonstrate product-market fit.

Requirements for the Bachelor of Business Administration (B.B.A.) with major in Entrepreneurship and Innovation