COM 3653 Specialized Media Production for Public Relations

Three hours (On Campus)

The course provides groundwork in public relations techniques across multiple platforms, writing and editing for the web and mobile media, search engine optimization, critical thinking, ethics and copyright law, blogging and social media. Students will produce published public relations content on several digital tools, including Wordpress, Twitter, Facebook, Instagram, Photoshop, video, audio editing and Periscope. Same as COM 3153.

Prerequisite: COM 2353
Offered on campus Spring semester (odd-numbered years)