Dec 26, 2024  
Undergraduate Catalog 2021-2022 
    
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Undergraduate Catalog 2021-2022 Archived Catalog

COM 4343 Media Programming and Promotion

Three hours (On Campus)
This course focuses on principles, strategies and approaches for creating, scheduling, bundling, marketing and promoting content for digital media programming on the web, as well as digital radio and television. Students develop analytical framework for understanding industry trends in media programming and how those trends are influenced by audience research. 

Prerequisite: COM 4293  
Offered on campus upon sufficient request