Dec 09, 2021  
Undergraduate Catalog 2021-2022 
Undergraduate Catalog 2021-2022

4-Year Plan

Integrated Marketing Communications, B.S.

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The Bachelor of Science degree in Integrated Marketing Communications educates students on the interconnectedness of communication methods used by businesses to reach customers, including but not limited to advertising, public relations, marketing, branding, promotions, personal selling, and analytics. The students learn how a company can use strategic communication to coordinate its internal efforts to present a cohesive and synchronous external message to customers while also providing evidence of marketing analysis and effectiveness. Students in this program will pursue careers in firms specialized in advertising, marketing, consulting, data analytics, research, and strategic communication.

Student Learning Outcomes

Effective Communication: Communicate effectively and professionally in various contexts using diverse techniques and contemporary media.

Critical Reasoning and Research: Conceptualize, apply, analyze, synthesize, and evaluate information to address questions, perform analyses, understand and apply results, reach conclusions, and assess impact.

Ethical and Legal Issues and Christian Worldview: Anticipate, identify, and resolve moral, ethical and legal dilemmas through an understanding and application of the Christian worldview.

Integrated Marketing Skills and Knowledge: Design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, design solutions, measure performance, analyze data, and present information in a way that creates value for stakeholders.

Requirements for the Bachelor of Science (B.S.) degree with major in Integrated Marketing Communications

University Core Curriculum - 45 hours

Program requirements satisfy 3 of the 48 hours in the Core Curriculum.

  • The Mathematics elective area is satisfied by BUS 2193 .


Communications Component - 12 hours

Research and Analytics Component - 15 hours

Design Component - 15 hours

Minor field or electives as necessary to complete minimum total hours

Minimum total semester hours - 120

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