MKT 3883 Digital Marketing

Three hours (On Campus)

This course will explore current strategies and techniques in digital marketing and new media. Topics include an overview of internet marketing with a direct focus on social media marketing, web site optimization and analytics, content marketing, email marketing, e-commerce strategies, mobile marketing, search engine optimization, pay per click, conversion optimization, and other emerging web-based marketing techniques.

Prerequisite: MKT 2143
Offered on campus Spring semester