Dec 03, 2020  
Traditional Undergraduate Catalog 2019-2020 
    
Traditional Undergraduate Catalog 2019-2020 Archived Catalog


Marketing, B.B.A.



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Student Learning Outcomes

Effective Communication: Communicate effectively and professionally in various contexts using diverse techniques and contemporary media.

Critical Reasoning and Research: Conceptualize, apply, analyze, synthesize, and evaluate information to address questions, perform analyses, understand and apply results, reach conclusions, and assess impact.

Business Skills and Knowledge: Demonstrate skills and knowledge relevant to a business focus necessary for professional growth and success in global and culturally diverse contexts.

Ethical and Legal Issues and Christian Worldview: Anticipate, identify, and resolve moral, ethical and legal dilemmas through an understanding and application of the Christian worldview.

Marketing Skills and Knowledge: Design a customer-centric multi-channel marketing strategy to define opportunities, solve problems, and measure performance in a way that creates value for stakeholders.

Requirements for the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing

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