Oct 18, 2019  
Traditional Undergraduate Catalog 2019-2020 
    
Traditional Undergraduate Catalog 2019-2020

Communication, B.S.



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Student Learning Outcomes:

The Department of Communication has identified the following seven student learning outcomes:

  1. Students will be able to think clearly, critically, and creatively in response to communication problems.
  2. Students will express ideas in oral, written, and mediated messages that are coherent, persuasive and ethical.
  3. Students will demonstrate the communication skills necessary to engage in personal, professional, civic, and social relationships.
  4. Students will adapt oral, visual, written, and mediated messages to diverse audiences across multiple platforms.
  5. Students will analyze and evaluate verbal and nonverbal messages in differing social, political, and cultural contexts in order to assess their effectiveness.
  6. Students will use current technology related to the communication field.
  7. Students will work productively in groups and teams on a range of communication projects.

Requirements for the Bachelor of Science (B.S.) degree with major in Communication

University Core Curriculum - 45 hours


Program requirements satisfy 3 of the 48 hours in the Core Curriculum.

  • The Intercultural Engagement elective area is satisfied by COM 2433 .

  

Concentration - 40 hours


Digital Journalism and Civic Engagement


The Digital Journalism & Civic Engagement Concentration offers students a chance to learn writing, information gathering and reporting, formatting, editing, anchoring, and producing for both traditional digital and media platforms. Among the tools that students use to report live are some of the latest technologies, such as Twitter© and Skype©. Students also study critical issues faced in today’s complex communications environment. “Hands-on” experience is emphasized in the digital journalism curriculum.

Public Relations


The Public Relations Concentration provides students with instruction in the principles, processes, skills, and management of public relations programs designed to attain or maintain inter-organizational or social accord. Students learn both the basic skills of writing, graphics and oral presentation, as well as the managerial functions of planning, research, campaign development, and evaluation. The program prepares students with a solid ethical foundation, an awareness of diversity and multiculturalism and an understanding of the use of social media for strategic engagement with an organization’s many audiences or publics.

Media Production


The Media Production Concentration teaches students the production skills and industry knowledge necessary to impact society through the development of compelling media programming. This emphasis empowers students to become successful cultural leaders in the burgeoning business of creating and distributing media content. Essential industry courses expand beyond production to teach programming strategies, law, sales, and entrepreneurship.

Media Communication - as advised


The Media Communication Concentration provides students with the opportunity to become excellent communicators who can speak, write, and use media in a highly effective manner. Outstanding communication skills prepare students to work in a wide variety of contexts such as business, media, ministry, and non-profit organizations. Generalists choose courses from the three department emphases (in consultation with an advisor) to build a program that best suits their goals in the communication field. Communication majors also choose department co-curricular activities according to their interests.

At least 15 hours must be upper-division course work.

9 or more hours in each of the following:


  • Digital Journalism/Civic Engagement Emphasis
  • Public Relations Emphasis
  • Media Production Emphasis

COM electives - 9 hours, as advised


Practicum - 4 hours, as advised


Minor field or electives as necessary to complete minimum total hours


Minimum total semester hours - 120


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